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Brescia to present book signing of ‘Destination Greatness’

Kelsie Clifton, Features Writer and Columnist

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Dr. Robert Brescia, Executive Director of the John Ben Shepperd Public Leadership Institute at Odessa, Texas will be discussing his new book, Destination Greatness – Creating a New Americanism, 6 p.m., Thursday, March 30 in a book signing/ question-and-answer session that will be open to the public. It will be conducted in The University of Texas of the Permian Basin (UTPB) in the Library and Lecture Center. Refreshments will be provided and admission is free and open to the public.

Brescia started the research for this book directly after the completion of his previous book, The Americanism of John Ben Shepperd, which was published in late 2015.

“There are specific phases that an author goes through when completing a book including, research, revisiting, revalidating, environmental scanning, marketing strategy advertising, and more. Endorsements and forewords usually are at the tail end of the process,” he explained.

As stated in the UTPB news release, one of the Institute’s five strategic areas of focus is American leadership – how to exercise effective Twenty-First century leadership by becoming a better American. Given current political confusion and cultural chaos, the Institute’s and Brescia’s belief is that there are rock-solid unifying values and principles we can employ to make ourselves and our country as great as it can be.

Brescia informed that the topic of Americanism is one that he is very interested in and after having published his previous book about what Americanism was generally like in former Texas Attorney General John Ben Shepperd’s time, the 1950s, it made him reflect on the significant changes throughout our social landscape since those times.

“Americanism is still present today but manifests in different ways. Patriotism is expressed differently. I thought it would be useful to examine those differences and help young people today to understand what it truly means to be a good American,” he stated.

In the synopsis of the book, Brescia states that he is concerned about America and Americans as a people. Further saying that he is observing a trend of abandonment of what has made America great in the past.

“Although I go more in depth in the book, values related to unity, truth, benevolence, and passion for excellence have generally degraded over the years in our behaviors. There are several other values we no long honor at the same levels and they are amply covered in the book. We must walk the talk and I’m not seeing enough of that in our country,” the Director explained.

He is hoping that the reader will take away a clear understanding of what national greatness is and what it can be.

“I hope it is a reminder of how our everyday actions and behaviors as Americans are helping to shape the present and future of our nation. The book is not academic – it is designed to be read by every American regardless of age. It’s a cookbook with many recipes to make a great-tasting American stew,” Brescia said.

While although there is a lot that goes into writing a book, he encourages all students who may have the same desire to publish a book to step out and embark on the book that is inside of them.

“As students, research and write about what you know and what fascinates you. Don’t try and be the biggest expert in the room when writing – there will always be someone smarter or more well-versed than you are in the subject matter. Just give them credit in your own work and try to focus more on what’s inside of you that you believe others will be interested to know. Tell a story – tell several stories and then have others check your work along the way,” Brescia said.

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Brescia to present book signing of ‘Destination Greatness’